The Importance of Keyword Research – Very Essential

Google sample

Most people nowadays are relying on the power of the Internet and there are over 4 billion people around the world who have internet access. We are now in a world that people get crazy without internet access because it is the most powerful source of information that people need for their daily lives.

Did you know that Google Search Engine have 3.5 billion searches a day? People who want to learn (how to cook, how to build body, learn how to play musical instruments, how to earn money online, how to clean your car the proper way and a lot more) are relying on Google Search Engine to get all the information they needed.

I myself, have been using Google Search Engine for over a decade now because why not? You just need to enter what you are looking for and you get the results the fastest way and its free anyway. I do not need to run to the library just to find the definition of “Knowledge”. Google is right in front of you.

Those words or phrase you enter in Google search box is what we call Keyword. In this article, we are going to talk about keywords and why keywords are essential to your online business.

Keyword Research Sample

What is Keyword?

A simple word you type in search engines. When you do search in Google you are entering a “Keyword” into the search box. Here is an example of a keyword I just typed in google search box.

Google Search Sample

As soon as you press enter, Google will give you a list of website that are ranked in page 1. Here are some results from google that are most relevant to my keyword.

Google Search Result sample

These are 3 example websites that google provided me when I entered my keyword. If I visit one of these websites and make a purchase, the website owner will make money from me. Your goal if you have an online business specially a Niche Website (Affiliate Marketing) is to ranked on Google. But how do you do that? You just need to search the right keyword for your online business.

Choosing a Keyword

There are things that you need to consider when choosing the right keyword for your niche site. Average searches a month, competition and if your keyword make any sense. There are keyword tools over the internet that you can use to find the right keyword for your business and one of them is Jaaxy Keyword Tool.

  • Average – You wanna choose a keyword that people are searching on google. You don’t wanna choose a keyword that no one is searching in the internet.
  • Competition – Consider choosing a keyword with less competition for you to get ranked on google.
  • Keyword that make sense – If you are trying to look for a keyword, make sure that your keyword is making a grammatical sense. For example, Which one makes more sense, “How to play guitar chords for beginner” or “Beginner guitar chords”? The first one makes more sense.

Low Hanging Fruit

Low Hanging Fruits Sample

Gonna use a tree for an example. There is a tree with lots of fruit, there are low hanging fruits (the smaller once with less traffic) and the high hanging fruits ( the bigger once with more traffic). When looking at the tree, I notice that there are fewer high hanging fruits and lots of low hanging fruits. Then I realized that the fruit pickers are competing only on high hanging fruits.

When choosing a keyword, would you like to compete with high hanging fruits or you want to choose the low hanging fruits? By the way, Low hanging fruits are keywords with low competitions. If you have a brand new website, your goal is to ranked your website in google but having a keyword with lots of competition is pretty hard for you to get ranked.

You might want to consider choosing a keyword with less competition. In that way it will be easier for you to get ranked on google.

Here is a short video from YouTube on how to check keyword competition:

Do you want to know the tool that will help you find a low hanging fruit keywords?

Click Here

Long-tail Keywords

Long-tail keywords is referring to a group of keywords and its popularity. Targeting a long-tail keyword rather than the popular keywords will drastically improve your rankings in google. Here is an example of a popular keyword that I search using Jaaxy keyword tool:

Jaaxy Keyword Tool sample

In terms of popularity, “how to make money online” have more than 70k searches, 12k visitors and 180 competitors in the internet. Making a content out of this keyword will affect your rankings on google. I would like to give you an example of a long-tail keyword. See image below.

Jaaxy sample research

I entered “How to make money with affiliate marketing online” and I got 56 searches, 10 visitors and 11 competitors on the internet. Less searches a month, less traffic and less competition Means, higher possibilities to get ranked on google.

Misconception – The common misconception with a long-tail keyword is that they are basing it on how long is your phrase or to have minimum of 4 to 6 words to have a long-tail keyword. That’s not how it works. It depends on the popularity of a certain keyword. The Best example for a five word keyword but not a long-tail keyword is “how to make money online”. Yes it is a five word keyword but it is very popular in search engines.

I would say that anything under 300 searches a month is considered a long-tail even though it has two words. I even tried searching “Guitar Skills” and I got 88 searches a month meaning it is a long-tail keyword.

It is a fact that majority of a long-tail keywords have more than 4 words and the popular keywords are shorter but it is essential to understand that it is not based on the length of the keyword. You might end up choosing the wrong keyword if you rely on the length of a keyword.

Alphabet Soup Technique

Have you tried searching something on google then there will be a list of instant suggestion on what you are looking for? That is Alphabet Soup Technique. This technique will allow you to find a long list keywords that people are searching on Google search box.

Google Search Sample

I entered “What is” then google give me a list of keywords that people are searching but that’s not how you really use the Alphabet Soup Technique. I will give you an example on how to have tons of keyword list from the Keyword “How to Make Money Online”. You will also know why it is called Alphabet Soup.

I would like to enter “how to make money +A online”

Alphabet soup Sample

You start adding Letter from A-Z between the money and online to have bunched of keyword list ideas that people are searching on google. Now let us try adding “B”

B alphabet soup sample

Pretty easy right? If you are not satisfied with the result you can just change the letter from A-Z to find the keyword that you are looking for.

Start Using Keyword Tool

Jaxxy keyword tool sample

If you are an affiliate marketer making blogs, I would suggest that you start using a keyword tool to maximize your keyword research. I have been using a powerful keyword tool called “Jaaxy” that will help you choose the right keyword for your content. It will help you to choose a low hanging keyword, long-tail keyword and gives you tons of keyword ideas through alphabet soup. If you want to learn more about Jaaxy, Click Here <===

What is the use of searching a keyword if you do not have a website? Check my review about Wealthy Affiliate that will help you step-by-step on making a profitable website.

Wealthy Affiliate

If you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.

All the best,

Ford Juan

founder of Affiliate Entrepreneur


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About the author

Ford Juan is an Entrepreneur for 4 years from 2011 to 2015. From 2015 he started Online Entrepreneur and now he is currently a Full-time Affiliate Marketer at Wealthy Affiliate. The No. 1 Best Affiliate Marketing Platform in the world.


  1. Very informative post! You’ve taken a sometimes confusing and difficult topic and have simplified it tremendously! The video you’ve included was also very helpful and informative. And I love the alphabet soup technique! Thanks so much for sharing this info!

    1. Hello Bob! Thank you for appreciating my article. This is very essential when creating a keyword rich content for your website. That is why I decided to share information about keywords to help people understand more about it. If you have concerns or opinions just leave a comment below and I will be so glad to help you out.. Thanks

  2. Very good article, you have put lots of things that I learn from Wealthy Affiliates into a very good reference guide that is easy to read and refer to. I will be bookmarking your post and read it as often as I can.

    1. Hello Jeffrey! I would say that, that is a smart move to do if you forget something about keyword research. I hope that my article helped you out on something that you do not understand. If you have any concerns, questions or opinion, just leave a comment below and i will be glad to help you. Thanks!

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